Apple Takes a More Open iPhone Tack in Italy

Apple Inc. is adopting a more open strategy for selling its iPhone, allowing two carriers to offer the device in Italy, as it sharply expands the number of countries where the cellphone-media player is available.

The Cupertino, Calif., company has been selling the iPhone since June through deals that call for one operator per country to sell the phone. U.S. carrier AT&T Inc. is one ...