Get Wired, Get Wasted & Get Hurt
If Red Bull gives you wings, as the energy drink’s advertising suggests, what happens when you mix the popular beverage with alcohol? Broken wings, all too often, says a study from Wake Forest University.
Researchers there found that college students who down cocktails of booze and energy drinks, such as Red Bull, run a significantly higher risk of injury compared with students who stick to uncaffeinated alcoholic beverages. The students sucking down Speed Balls, Bullgaritas and Bull Breezes were much more likely to be hurt or injured, to ride with an intoxicated driver or to take advantage of someone else sexually.
“The analogy I like to use is that it’s like stepping on the gas pedal and the brake pedal of a car at the same time,” Mary Claire O’Brien, the lead researcher, told the Health Blog. She presented the findings at a meeting of the American Public Health Association. (We have to admit our headline is just a tweak of the title of her abstract.)
The results follow several studies that found mixing alcohol, a depressant, and caffeine, a stimulant, can make people feel less drunk than they really are.
Energy drinks are wildly popular on college campuses, where companies like Red Bull pay student marketers to come up with creative ways to give the non-alcoholic drinks away. A Red Bull spokeswoman told the Health Blog via email that the company doesn’t promote the drink as a mixer “as this might impair the positive effects” of the drink. Still, it’s fine to mix Red Bull with alcohol “as long as people do not underestimate that alcohol consumption might impair their mental and physical activities,” she wrote.
The Wake Forest study found that 16%, or about 700, of more than 4,300 students surveyed via the Web consume energy drinks mixed with alcohol. A can of Red Bull has about three times the caffeine in a can of Coca-Cola.
Of 2,900 students in the study who had had a drink in the past month, 39% of those who had mixed an energy drink with alcohol had ridden with a drunk driver, compared with 23% of those who had a plain alcoholic drink. More than 12% of students who had consumed an energy drink with alcohol had been hurt or injured, compared with 6% who had consumed a plain alcoholic drink.
O’Brien, associate professor of emergency medicine and public health sciences at Wake Forest, decided to conduct the study after treating a college student who had passed out after a night drinking jacked-up cocktails, including Jäger Bombs, a mix of Red Bull and Jägermeister.
She told us she’s not against energy drinks “anymore than I’m against a cup of coffee.” But she worries the the drinks are marketed too aggressively to young consumers. She pointed to Anheuser-Busch’s Bud Extra (caffeinated, raspberry-flavored beer) which has used the advertising slogan, “Go Home With More Than a Burrito Tonight.” For more about the concerns of mixing energy drinks and alcohol, see this report from the Marin Institute.
I totally agree with Dr. O’Brien about the inappropriate and aggressive marketing of energy drinks to young people. Her research is on-the-ball and extremely relevant to today’s society.
did the study try to filter out the fact that perhaps persons already biased to dangerous behaviour might be the imbibers of energy drinks and alcohol - that the energy drink has minimal affect on their behaviour?
hey!
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Jessica
Every day more people use energy drinks. I think it is a huge trend and use will be up there alongside coffee in five years. I’m trying to get rid of CaffeineEnergyDrinks.com and CaffeineProduct.com if anyone wants to get them from me.
Andraste, you have got to be kidding me. What do you want, an authoritarian police state. No marketing to ‘young’ people, otherwise old enough to vote or join the army, because they might be too stupid to see through it. What a load of BS. People like you are pathetic. Did your mommy hold your hand till you hit 35. Do us all a favor, file for early retirement with God.
Not surprising when you mix a stimulant with a depressant. It’s like rushing to a red light!
I just stick to cocaine and heroin myself.
Anonymous at 10:32 am must either work for Red Bull or owns a lot of stock in the company. Why else such an irrational rage? Hmm, maybe writing while consuming Red Bull with alcohol?
I see more people buying energy drinks than coffee. Red Bull to me tastes like crap. I find the study interesting and true but also a waste of time and money. No matter what these studies tell people they will still do it.
Recently performed my own “un-scientific” study on 11-2-07 in LV, and would like to add that mixing of vodka and energy drinks also leads to higher probability of jumping into foliage, loosing sunglasses at strip clubs, playing roulette w/ Criss Angel, Olive Oil, and Fall Out Boy, loosing friends on the strip, semi-homosexual diners at the Rio, and multiple unfriendly encounters w/ prostitutes and other “women” of the night.
Not my real name, but Red Bull aficianados will know….Anyway - I love this stuff! Red Bull and Absolut Mandarin is a fantastic cocktail - I would equate it to a very good martini in that it is very smooth, easy to drink, and you can put down 10-12 like it’s nobody’s business. Drink on!
Anonymous @ 10:32- Frankly, I find your response to be both childish and illogical. The right of American citizens to do or drink as they please (within reason) is unalienable. However, when that choice becomes dangerous to those around them, such as activities targeted by this study, it becomes a health hazard for everyone involved. That is to say, ‘my right to swing my fist stops when it hits your face.’ There is no need to create laws that restrict this arguably irresponsible habit. Awareness and restriction are two entirely different things. Red Bull London, in fact, was extremely interested in this study and requested all information pertaining to it. The point is, research and the scientific method do not lead directly to the ‘policing Big Brother’ which you seem to be so paranoid about. The question is not ‘no marketing’ to young people. It’s the ‘responsible drinking’ that both energy drink companies and alcohol seem so eager to advocate.
suck it
WSJ's Health Blog offers news and analysis on health and the business of health. The lead writer is Jacob Goldstein. He came to The Wall Street Journal from the Miami Herald, where he was a medical writer. Scott Hensley, who covered the drug industry as a reporter for the Journal for seven years, is the editor and also a contributor. The blog also includes contributions from other staffers at the Journal, WSJ.com and Dow Jones Newswires. Write to us at