WSJ Media Mix

Fox's Joe Marchese on Reinventing TV Ads

(The Wall Street Journal) — Tue, 16 May 2017 22:04:06 +0000

The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation.

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AwesomenessTV President Talks NewFronts

(The Wall Street Journal) — Mon, 1 May 2017 16:11:30 +0000

AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV.

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O'Reilly's Exit and Google's Blocker

(The Wall Street Journal) — Thu, 20 Apr 2017 20:47:36 +0000

Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable.

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Pepsi's Ad Controversy

(The Wall Street Journal) — Wed, 5 Apr 2017 19:46:15 +0000

The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media.

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Google's Ad Placement Controversy

(The Wall Street Journal) — Mon, 27 Mar 2017 18:51:52 +0000

The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant.

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Cable TV's Darwinian Moment

(The Wall Street Journal) — Tue, 21 Mar 2017 15:10:26 +0000

Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off.

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Google's YouTube Gets Into TV

(The Wall Street Journal) — Wed, 1 Mar 2017 20:42:35 +0000

The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO.

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Time Inc.'s Jen Wong Talks Digital Transformation

(The Wall Street Journal) — Wed, 8 Feb 2017 04:01:19 +0000

Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology.

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Super Bowl Ads: The Good, the Bad, and the Ugly

(The Wall Street Journal) — Mon, 6 Feb 2017 16:18:00 +0000

Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl.

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Snapchat's Pre-IPO Ad Sales Offensive

(The Wall Street Journal) — Wed, 25 Jan 2017 20:08:22 +0000

The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.

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Investor Jeremy Liew on Digital Media's New Era

(The Wall Street Journal) — Mon, 23 Jan 2017 10:01:00 +0000

Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.

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Why Quartz Wants to Be a 'Big Niche' Publisher

(The Wall Street Journal) — Thu, 12 Jan 2017 04:01:17 +0000

Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful.

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How CNN Plans To Cover the Trump Administration

(The Wall Street Journal) — Wed, 4 Jan 2017 04:01:12 +0000

Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.

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Breaking Down the Biggest Media Stories of 2016

(The Wall Street Journal) — Wed, 28 Dec 2016 04:01:37 +0000

Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall.

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NPR CEO Bets on Podcasts

(The Wall Street Journal) — Tue, 20 Dec 2016 13:15:06 +0000

NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business.

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Redstones Scrap All Plans for Viacom, CBS Merger

(The Wall Street Journal) — Tue, 13 Dec 2016 17:48:24 +0000

The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS.

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Marketers Can Learn From Trump, Says Jason Stein

(The Wall Street Journal) — Wed, 7 Dec 2016 04:01:22 +0000

Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook.

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Bloomberg CEO Justin Smith Talks Fake News Problem

(The Wall Street Journal) — Wed, 30 Nov 2016 04:00:00 +0000

Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.

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Tony Haile on Digital Media's Biggest Challenges

(The Wall Street Journal) — Wed, 16 Nov 2016 13:01:47 +0000

Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.

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Banker Terry Kawaja Talks Ad Tech's Shakeout

(The Wall Street Journal) — Wed, 9 Nov 2016 04:01:36 +0000

Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&T and Verizon have entered into the M&A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.

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Former Facebook Insider Dishes on Silicon Valley

(The Wall Street Journal) — Wed, 2 Nov 2016 03:01:46 +0000

Antonio Garcia Martinez, former Facebook product manager and author of "Chaos Monkeys," talks about why media companies should be wary of Facebook's intentions and the pitfalls of Silicon Valley's startup culture.

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Media Mix Extra: Inside the AT&T-Time Warner Deal

(The Wall Street Journal) — Wed, 26 Oct 2016 19:02:32 +0000

Wall Street Journal media and marketing bureau chief Amol Sharma and WSJ reporter Keach Hagey join Steven Perlberg to break down AT&T's $85.4 billion acquisition of Time Warner.

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Why The Daily Beast Won't Worship Facebook, Google

(The Wall Street Journal) — Wed, 26 Oct 2016 04:01:42 +0000

Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.

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Refinery29 Co-CEO Talks Facebook and Snapchat

(The Wall Street Journal) — Wed, 19 Oct 2016 04:01:59 +0000

Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business.

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AMC Networks CEO Josh Sapan Talks TV's Future

(The Wall Street Journal) — Wed, 12 Oct 2016 04:01:04 +0000

Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.

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How Genius Wants To Annotate The Internet

(The Wall Street Journal) — Wed, 5 Oct 2016 04:01:22 +0000

Ilan Zechory, co-founder of startup Genius, talks about the company's origin as a rap music lyrics site, and why it now wants to help people "annotate" everything from news articles to poetry.

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Heineken's Ron Amram Talks Ad Agency Transparency

(The Wall Street Journal) — Mon, 26 Sep 2016 15:40:34 +0000

Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television.

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Hulu Ad Sales Chief Talks TV's Shift to Digital

(The Wall Street Journal) — Wed, 21 Sep 2016 04:01:43 +0000

Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle.

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Amazon Studios Chief Talks Emmy Hopes

(The Wall Street Journal) — Fri, 16 Sep 2016 04:01:21 +0000

Roy Price, the head of Amazon Studios, discusses why winning TV awards helps Amazon's core business and why the streaming service is expanding internationally in markets like Japan and India.

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Eric Hippeau on the Great Digital Media Shakeout

(The Wall Street Journal) — Wed, 14 Sep 2016 04:01:51 +0000

Venture capitalist Eric Hippeau talks how he selects the many companies he invests in, and why it's a good time to be in digital media.

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TYT's Cenk Uygur Thinks Cable News Is Toast

(The Wall Street Journal) — Wed, 7 Sep 2016 14:21:35 +0000

Cenk Uygur, the founder of political web show "The Young Turks," talks about Donald Trump's rise, how Facebook video has impacted the election and why cable news giants like MSNBC are toast.

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Cindy Gallop Talks Ad Industry Diversity

(The Wall Street Journal) — Wed, 31 Aug 2016 04:01:00 +0000

Former advertising executive and public speaker Cindy Gallop discusses the diversity problem facing the ad industry, and how marketers and agencies' businesses are suffering as a result.

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Thrillist's Ben Lerer on Digital Media's TV Hopes

(The Wall Street Journal) — Wed, 24 Aug 2016 04:01:06 +0000

Ben Lerer, CEO of Thrillist Media Group, talks about the challenges of mixing e-commerce with media, and why he wants to bring Thrillist to TV.

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How The Dogist Built a Business Instagramming Dogs

(The Wall Street Journal) — Wed, 17 Aug 2016 04:01:33 +0000

Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV.

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Erika Nardini Talks About Leading a Site For Bros

(The Wall Street Journal) — Wed, 10 Aug 2016 12:53:34 +0000

Barstool Sports' new female CEO discusses how the company wants to become the next Vice for men's lifestyle and how the site makes money from merchandise and events.

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Why Hearst's Digital Chief Loves Snapchat

(The Wall Street Journal) — Wed, 3 Aug 2016 04:01:34 +0000

Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.

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Samsung CMO Talks Apple Rivalry

(The Wall Street Journal) — Wed, 27 Jul 2016 04:01:28 +0000

Marc Mathieu, chief marketing officer at Samsung Electronics America, talks about virtual reality, why celebrity endorsements are powerful and how Samsung's marketing takes on its biggest rival.

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Jukin Media CEO Digs For Viral Video Gold

(The Wall Street Journal) — Wed, 20 Jul 2016 04:01:00 +0000

Jon Skogmo explains why millions of people have seen his company's videos, but probably never heard of his company, and how Jukin scours the web to find hot viral videos before its competitors.

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Deep Focus CEO Ian Schafer on Pokémon Go, Snapchat

(The Wall Street Journal) — Wed, 13 Jul 2016 04:03:49 +0000

Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.

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About.com CEO on Modernizing a 19-Year-Old Website

(The Wall Street Journal) — Wed, 6 Jul 2016 04:01:53 +0000

About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.

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Little Things CEO Bets on 'Feel-Good' Media

(The Wall Street Journal) — Wed, 29 Jun 2016 04:01:50 +0000

Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.

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360i CEO Sarah Hofstetter on the Changing Ad Model

(The Wall Street Journal) — Wed, 22 Jun 2016 04:01:12 +0000

Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.

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Forbes CEO Takes 100-Year-Old Magazine Digital

(The Wall Street Journal) — Wed, 15 Jun 2016 04:01:25 +0000

Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking.

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Bon Appetit Publisher Talks Food Media's Feast

(The Wall Street Journal) — Tue, 7 Jun 2016 15:41:07 +0000

Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency.

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Gawker CEO Talks About Hulk Hogan and Peter Thiel

(The Wall Street Journal) — Wed, 1 Jun 2016 04:01:00 +0000

Media Mix's Steven Perlberg and Jack Marshall talk with Gawker CEO Nick Denton about the company's battle with tech billionaire Peter Thiel and the invasion of privacy trial against Hulk Hogan.

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Mic CEO Chris Altchek Bets on News For Millennials

(The Wall Street Journal) — Wed, 25 May 2016 04:01:00 +0000

Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months.

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Turner President David Levy Talks Skinny Bundles

(The Wall Street Journal) — Wed, 18 May 2016 04:01:49 +0000

David Levy, the president of Turner, discusses if the TV industry is on the verge of the ideal "skinny bundle" and whether marketers overcommited when they shifted ad dollars to digital giants like Facebook.

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Adblock Plus CEO Till Faida Talks 'Acceptable Ads'

(The Wall Street Journal) — Wed, 11 May 2016 04:31:45 +0000

Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."

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CEO Jim Bankoff Talks Vox Media's Digital Empire

(The Wall Street Journal) — Wed, 4 May 2016 09:30:01 +0000

Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.

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Coming Soon to WSJ Podcasts: Media Mix

(The Wall Street Journal) — Mon, 4 Apr 2016 21:05:46 +0000

The WSJ Media Mix podcast will break down the issues that matter in the fast-changing media and marketing business, with lively analysis and debate. Check back soon.

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